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Guide: a website to grow my client base as a lawyer
After all the conversations about marketing and websites with lawyers
After all the training on the best website marketing methods.
After all the sites built for Ourama clients: our projects here
It was time to compile that experience into a thoroughly complete guide for lawyers who want to grow their client base with a digital strategy.
This guide suits associates looking to win their first clients on their own as much as partners wanting to structure their marketing strategy.
Why download this guide?
This guide is a compass for building your website. Whether you build it alone or with help, it takes you from the very beginning, where you wonder whether you need a website at all, through to going live, and through the whole process of building or rebuilding.
This guide includes:
🎯 Around thirty pages covering every stage of the build.
🎥 Ten or so videos that go deeper on each idea.
🔎 A focus on every element of a website.
⚙️ Plenty of concrete examples
It answers these 5 questions in particular:
Do I need a website for my practice as a lawyer?
Plenty of lawyers have had bad experiences with websites. It remains a crucial tool for any business, law firms included. It is often the first interaction between a lawyer and a potential client.
Points covered: :
- Visibility and credibility : a website is often read as a sign of professionalism and credibility.
- Accessibility : it lets potential clients find you and learn about your services at any hour.
- Marketing and client acquisition : a well-built site is a powerful tool for attracting new clients.
You will find out whether you need one or not.
How your goals determine your technical needs
Your commercial goals and the goals specific to your practice shape the design and the features of your site.
Points covered:
- Specific goals : define what you are after, whether that is reputation, client acquisition or sharing information.
- Necessary features : from those goals, work out which technical features you need, such as a blog or online booking.
- Fitting solutions : choose technical solutions that support those goals without overloading the site.
How to structure and design your website
The structure and the design of your site have to reflect your brand and make navigation easy. The goal is a site that represents you, without falling into the traps your colleagues fall into.
Points covered:
- User experience : make navigation intuitive and the design attractive.
- Content : structure the content so it puts your skills and services forward.
- Responsive design : make sure the site is built properly for phones and tablets.
What do you do once your site is live?
Putting a site online is only the beginning. What turns it into an acquisition tool is how it is distributed. The stronger the foundation, though, the easier the work that follows.
Points covered:
- Where do you distribute it?
- SEO and marketing : optimise the site for search engines and use digital marketing strategies.
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