Marketing study in accountancy: how to read the market

Before spending a single euro on SEO or on advertising, one simple question comes up: are potential clients really looking for a chartered accountant on Google? And if so, how many, on which words, and at what price?

Our accountancy market study answers exactly that. It rests on an analysis of the monthly search volumes tied to the practice area, the cost of keywords in advertising, and the level of competition on each search intent. The aim: to let you decide, data in hand, whether it is worth positioning yourself on this market, and with how much effort.

What the study reveals about the accountancy search market

The study maps every Google search tied to accountancy: the number of monthly queries on the practice area, how they vary by sub-topic (company formation, annual accounts, payroll management, tax planning), and the volume of searches genuinely usable to win clients.

You see at a glance whether demand is strong or niche, whether it is concentrated on a handful of keywords or scattered, and where the real acquisition potential sits.

SEO or advertising: where should you put your effort?

A high search volume does not always mean you should charge in. What matters is knowing where the effort pays. The study separates the keywords worth working in SEO, over the long term, from those that justify an advertising campaign, with an estimate of the budget needed to be visible.

You get a clear read: the types of keyword to target, the average cost per click on accountancy advertising, and the level of investment to plan for depending on your goals. Most practice areas are genuinely worth it; the study tells you which ones, and on what terms.

Download the accountancy market study

To reach the full data set (search volumes, keywords, advertising costs and recommendations by topic), fill in the form at the top of the page. You will receive the complete study for the practice area that concerns you.