We had the pleasure of welcoming Olivier Pontnau, associate notary at Act&Notaire, who succeeded in a crazy bet: transforming his practice through digital technology, and in particular LinkedIn. This episode is a concentrate of strategic thinking, pragmatism, and a touch of humor that hits the spot.
We had the pleasure of receiving Olivier Pontnau, associate notary at Act&Notary, who has succeeded in a crazy bet: to transform his practice through digital technology, and in particular LinkedIn. This episode is a concentrate of strategic thinking, pragmatism, and a touch of humor that hits the spot.
The story of Olivier Pontnau begins in the middle of a storm. He became an associate notary just before lockdown. A period of uncertainty that could have put a brake on his ambitions. But instead of suffering, Olivier made the choice to train and to understand how to develop his study in this new context.
At the same time, he is trying an experiment on LinkedIn. Not really a big fan of social networks at first, he nevertheless decided to dive into it with authenticity, sharing his expertise while maintaining a touch of humor. And that's the trigger : his way of approaching serious topics with lightness attracts attention. Today, Olivier is followed by more than 45,000 people and became THE notary to follow on this platform.
What stands out in this episode is how Olivier approaches LinkedIn. No posture, no false modesty. He expresses himself in his own way, without trying to stick to imposed codes. He talks about what he knows best — his profession as a notary — but in a way that sets him apart. This quirky tone, coupled with solid expertise, allowed him to create an ultra-qualitative audience. This shows that authenticity still works in the digital world.
Olivier does not hide that this approach also has concrete effects on his activity. His study has gained visibility, credibility and customers.
In this episode, Olivier shares his profound thoughts on the evolution of the notary profession. While some professionals see social networks as a distraction, he sees them as a powerful tool to strengthen his presence and develop his business. He explains how, using a well-thought-out strategy, LinkedIn has become a central tool for its study. More than just a window, the network is for him a way of exchanging, sharing and create value around his profession.
In a sector as regulated as that of notaries, the issue of digitalization is often approached with a grain of salt. But Olivier Pontnau shows that it is possible to modernise this traditional profession while respecting its legal framework. By taking initiatives like the launch your own podcast or the organization of events, it shows that it is essential toDare to go off the beaten path.
Olivier does not intend to stop there. In this episode, he talks to us about his future projects, in particular the resumption of his podcast, on which he shares his thoughts and exchanges with other professionals. It also mentions the launching events with the aim of creating an even stronger community around his profession.
What makes this episode particularly inspiring is how Olivier shows that digital technology can be a real opportunity, even for professions perceived as “traditional”. His career is proof that, far from being a threat, social networks and digital technology are powerful tools for those who know how to understand them correctly.
So, whether you are a lawyer, notary, or legal professional in general, This episode is a must. It will give you concrete ways to boost your business, but above all, it will show you that, like Olivier, you can Reinvent your job without denaturating it.
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