Chartered Accountant & Google My Business: Boost your local SEO

Be 1st on Google Maps: Local SEO

I am not talking here about becoming the first website on Google or simply optimizing your SEO; I am talking here about optimizing your local SEO, that is to say your Google My Business page, which is referenced on Google Maps.

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Google My Business is a tool powerful for accountants, especially for those located in regions, where competition is often less intense compared to firms based in Large cities like paris.

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However, even in Paris, it is entirely possible to stand out. Take for example my research on”Chartered Accountant Paris” and “Chartered Accountant around me“, classic queries for someone looking for a professional nearby. Three points stand out clearly:

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• Some accountants have cleverly integrated their specialty directly into their name, making them more visible in the results.
• So it is entirely possible to be well referenced in Paris even with few reviews!

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Time for practice

To get started, do a search for the most searched words on Google Trends

You can thus compare two queries to position yourself on the most searched keywords and relevant to your business. Here,”Chartered Accountant Paris” is much more relevant than”Accountant around me”.

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Once the target queries are defined, you need to integrate them into your Google My Business listing.

So go from the name of your firm to Cabinet X - chartered accountant in (target query).

Then, maximize all the optimization opportunities available to you and provide as much information as possible. Special attention should be given to these two elements:

• The category of your activity (use the best queries as before)
• The services offered (same, use Google Trend or SEM Rush to integrate powerful keywords)

Go fishing for opinions!

To promote your business, it is essential to invite your patrons, acquaintances and partners to leave reviews on your Google listing, and be sure to respond to these reviews.

At the end of each service, encourage your satisfied customers to award 5 stars for your business on your Google listing. If you want to guarantee their satisfaction before seeking feedback, you can create a satisfaction form using tools like Typeform or Tally.

By asking them to rate their experience with a 10/10 on the questionnaire, you can then send them a link to leave a review on your Google page. If their rating is less than 10/10, contact them to discuss their experience and resolve any issues.

To ensure success, send a link directly to add a review like this:

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Automating the collection of Google My Business reviews as a chartered accountant

You can automate this collection of reviews!

The magic tool: a Tally + Make duo

1 ️ Tally : Create a quick satisfaction questionnaire to send to your customers.

• Example: “On a scale of 1 to 10, would you recommend our services?”
• If the answer is 9 or 10, they are satisfied, then automation will be able to take place.

2 ️ Make : Automate the process.

• If a customer gives a high score (9 or 10), Make automatically sends a personalized email to ask them to leave a 5-star review on your Google My Business with the review collection link.

Get Google reviews when you don't have customers

Offer free consultations in exchange for advice

The easiest way to get started: offer your services.

• Suggest free or discounted consultations by making it clear from the start that you would like an opinion in exchange.
• Be clear: it's about asking them for honest feedback on their experience (not a “forced positive opinion”).

👉 Example:
“I am starting my business and offering a free consultation to help you on [specific topic]. If you are satisfied, a Google review would be much appreciated.”

Help your professional or personal circle

Your loved ones and your network can be your first “customers”.

• Help an entrepreneurial friend, family member, or network contact for free.
• Once the service is done, ask them for a review that reflects their experience (even if they were not paying customers).

Collaborate with other professionals

Offer your help to other experts (notaries, lawyers, entrepreneurs).

• If your services provide value, they may thank you by sharing a review on your Google profile.

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It's up to you to play!

We remain at your disposal to assist you if necessary on the subject! Remember, those who come across your Google page will go and take a look at your website! The more reassuring your site is, the more prospects you will have afterwards!