Discover the rise of Mathieu Rousselot, a criminal and traffic lawyer in Toulouse. From speaking competitions to creating a successful law firm, he shares his career, his digital strategy and his advice for succeeding as an entrepreneurial lawyer.
A lawyer at the Toulouse bar, Mathieu Rousselot founded his own law firm specializing in criminal and road law. From his experiences in Parisian law firms to his visibility strategy, he embodies the new generation of entrepreneurial lawyers.
Mathieu Rousselot practices at the Toulouse bar, with a double competence in criminal law and road law. His practice covers a broad spectrum of business: general criminal offenses (violence, traffic, etc.) until criminal business law (fraud, fraud, breach of trust) but is also a lawyer in road law (drivers in cases of alcohol abuse, drug use while driving, loss or suspension of points, and accompanies the recovery of licenses.)
When he started in Toulouse, Mathieu Rousselot knew no one. He leaves Paris, where he studied and collaborated after winning a Eloquence competition in Montpellier which had opened the doors to a prestigious internship for him. However, nothing predestined him for law: at the beginning of his career, he dreamed of sports journalism. It's a trial observed in the third year of law that changes everything. The intensity of the hearing, the power of the pleading: he then understands what he will be criminal lawyer.
Shy by nature, he finds in eloquence a form of expression that goes beyond him. It is also this taste for speech that leads him to criminal law, a subject where human contact, Orality and The strategy intertwine. His first experiences on high-profile cases, such as The Bygmalion Affair Or the Pastor trial, teach him the extreme rigor of business criminal law and shape the way he works.
When he opened his office in Toulouse, his only real stress was cash flow: six months in advance, no more. The bet is under control. In one year, the signs of takeoff are clear: on Monday morning, the first six calls from potential customers became a habit. Lower competition than in Paris, dynamic market, but above all effective digital strategy :
The result is unquestionable: 60% Of sound turnover Comes from online referencing.
Very quickly, he identified a differentiating positioning: Road law, a field directly linked to criminal law, underexploited but in high demand. There he trains independently, by studying the practices of his colleagues and by asking for their help when necessary. The profession is solitary, he admits, but the exchanges with the criminal lawyers were marked by real benevolence.
Growth is coming faster than expected. Les mistakes also. He admits that he did not anticipate the influx of customers, and that he had to react quickly by structuring his organization:
Because the daily life of a young firm, he explains, is eaten up by administrative tasks : “the most time-consuming” according to him.
Despite the challenges, leaving Paris calmed his pace of life. Toulouse offers him a proximity to the courts And customers under less pressure. Above all, independence gives him a creative freedom : time management, choice of files, visual identity, website... In it, he regains the initial meaning of his commitment. ****
A veritable nerve of war, Mathieu Rousselot's vision is clear: a lawyer must be a salesperson : “The salesperson meets the human”.
Being a lawyer also means knowing reassure, explain, accompany and Make yourself visible.
Her advice to young lawyers:
The future? A minimalist team, maybe a collaborator or an intern, but nothing more: he wants to maintain direct contact with its customers. As for the development ceiling, he knows that beyond 100 to 150k in turnover, it would be necessary to delegate. He is not sure if he wants to Sacrificing balance that he built.
Mathieu Rousselot's career shows that a young lawyer can build a solid firm without a network, thanks to:
An inspiring example for anyone who wants Start their law firm, even starting from scratch.
