Ourama: our story, how we stand apart, our offers and what comes next

Why Ourama and lawyers? 

The idea of founding Ourama came from something we noticed during training Anomia ran for lawyers. Several of them were struggling to find clients or to apply the recommendations given in those sessions. Many lacked the technical knowledge to put them into practice. From that observation, Louis Gaillot, with Jérôme Uthurry and Valentin Tonti-Bernard, decided to create Ourama. The aim is no longer only to train lawyers, but to do the work for them by building their website.

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What sets Ourama apart?

We are not alone in the website market, but with 70,000 lawyers, most of whom need a website, there is room for several agencies. So what sets us apart from the others?

• Tools that are complete, well designed and fast : above all we build marketing tools that are easy to handle and accessible for the firm we work with.
• Training on how to use the site: With us there is no hostage-taking. You are not forced to call us back and pay for every change or publication on your site. Our aim is to make you self-sufficient with your site, so you can concentrate on growing your firm.
• Support that is genuinely tailored : we do not build sites on a production line. Every project is a chance for us to learn. We dig deep into your work to understand your goals and your needs. With experience across many projects, we know what works for you, what fits your goals and what does not. Beyond building the site, that lets us offer genuine ongoing support. We challenge your ideas, propose alternatives and new angles. Knowing you means knowing the tools and the site that suit you.
• Responsiveness (for real): a creative tool needs plenty of back and forth to adjust and propose alternatives based on your feedback. As a rule we answer those requests within 24 to 48 hours (often within 12). This phase has to be fast so you can test your ideas quickly or receive our proposals. As a rule, a site is live within a month of the project starting.

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What else do you offer?

Building a visual identity / branding : we often adapt your website to your visual identity. If you do not have one, we can create it. Here are a few visual identities produced by Ourama: Océane Stehlin - Adventure Avocat. We fit the creation of that brand guide to your needs, but as a rule nothing complicated: a logo, letterhead, business cards, templates for social media and so on. Nothing complicated, so you are not put off using it. And if you have other needs, we usually include them in the package at no charge.

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We also offer what comes after the site

Sometimes your website is only a reassurance tool, but you may want to turn it into a real marketing tool and rank it as well as possible. In that case we offer support that fits:

• Organic search offering : SEO, to come first in the search results on chosen keywords. Depending on your budget, we optimise your website for those keywords, offer structured article writing, or even write your articles and social media content in full. Organic search takes time, so a commitment over a period is necessary. For us, the minimum commitment that shows results without tying you down is 6 months.
• Advertising support : on Google Ads and Meta Ads, we help you build and optimise the campaigns. Alongside that, we help you improve the conversion rate of your website. This kind of campaign is about bringing visitors to your site in exchange for payment, so it is critical to maximise both the conversion rate and the number of visitors.

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LinkedIn support

To be completely transparent, we are currently testing this with law firms. Some engagements take a lot of time, others do not. We are still looking for an offer that is profitable for us while being honest and fitted to your needs. It is coming 😉. 

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The prices

Transparency is our watchword: all our prices are shown on our site, for the website offers and for SEO alike. Right here

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👇 We explain more in the video. 👇