Redesign of the FBL Avocats website | formerly Fiducial Legal

Global redesign of the FBL Avocats site in line with a redesigned identity

As a result of the transformation of Fiducial Legal in FBL Avocats, the firm has given us the strategic mission of completely redesigning its website, in order to align it with its new identity and reputation in the fields of competition, distribution and consumer law.

An identity worthy of a major firm

The new interface has a twofold objective: modernizing the image of the cabinet and strengthen your online credibility. Exit the old platform: we have designed a simple, contemporary and demanding website, capable of reflecting the high-end positioning of FBL Avocats.

The design echoes the recently redesigned visual identity: elegant fonts, structured layout, clear content hierarchy. Each element has been designed to reflect the rigor and precision of the firm.

A site designed to promote talents and expertise

The core of the project: putting teams at the center. We have created a section dedicated to employees, designed as a real tool for valuing expertise. Each profile is highlighted in a clear and synthetic sheet, with differentiating content, to reinforce the human and expert dimension of the firm.

A more fluid, more accessible, more efficient site

We migrated the entire site to a more modern and flexible web technology, offering:

• one optimized navigation, on desktop as well as mobile;
• one simplified back office to allow autonomous management of updates;
• one better technical performance, essential for natural referencing.

SEO optimization: capitalize on what already exists, strengthen visibility

The previous site had a strategic content base. We retrieved and reworked these contents in an SEO logic: structured markup, semantic enrichment, prioritization of information... All for maintain the acquired positioning while improving it.

Precise redirection work has also been carried out to ensure continuity in Google performance, without losing traffic.

A bilingual site, designed for international customers

The site was designed natively in French and English, with optimized management of multilingual content. The objective: to meet the challenges of visibility and understanding of a firm that supports numerous international clients.