
Guillaume Leclerc is a lawyer and has made the choice to develop a personal client base around a clear positioning: to support managers in matters of contracts And of commercial litigation.
Behind this project, a simple but strategic desire: to professionalize its image, clarify its offer, and create a concrete tool to find the right customers.
This site was not born from a fixed brief, but from real in-depth work.
With Guillaume, we discussed at length the positioning, the types of customers he wants to support, and the way in which he conceives his business. This fundamental preparatory work made it possible to build a site that lived up to its ambitions: serious, readable, structured, and action-oriented.
Guillaume's approach is twofold:
A position full of common sense, which we wanted to make visible in the architecture of the site itself.
We created for Guillaume a custom graphic identity, which enhances its image while remaining simple, elegant and modern.
Strong colors, rigorous fonts, visual references to the world of litigation (columns, statues, solid structures): everything has been designed to inspire trust and credibility.
The site is based on three main areas of intervention:
Within these categories, we find specific areas of intervention, which allow each visitor to find their way around according to their situation. A funnel navigation designed to concretely meet the expectations of managers and their advice.
This site is not fixed.
It integrates a “Articles” section to allow Guillaume to share his thoughts and promote his expertise. It also offers Customer cases, anonymized but concrete, to illustrate his approach.
Guillaume made the right choice: to structure his personal development right now, without waiting for customers to come by chance. His site becomes a strategic anchor for its practicality, a reliable, reassuring, and elegant support. And above all, a great example of what we like to do at Ourama: advise in advance, execute methodically, and deliver a site that really serves.