Victoris Avocat - Advice at the service of litigation

A site for the emergence of an ambitious individual practice

Guillaume Leclerc is a lawyer and has made the choice to develop a personal client base around a clear positioning: to support managers in matters of contracts And of commercial litigation.

Behind this project, a simple but strategic desire: to professionalize its image, clarify its offer, and create a concrete tool to find the right customers.

A reflection on positioning before creating

This site was not born from a fixed brief, but from real in-depth work.

With Guillaume, we discussed at length the positioning, the types of customers he wants to support, and the way in which he conceives his business. This fundamental preparatory work made it possible to build a site that lived up to its ambitions: serious, readable, structured, and action-oriented.

Guillaume's approach is twofold:

• counselor effectively thanks to its contentious vision,
• defend with a real understanding of business challenges.

A position full of common sense, which we wanted to make visible in the architecture of the site itself.

A clear and impactful visual identity

We created for Guillaume a custom graphic identity, which enhances its image while remaining simple, elegant and modern.

Strong colors, rigorous fonts, visual references to the world of litigation (columns, statues, solid structures): everything has been designed to inspire trust and credibility.

A clear structure, focused on customer needs

The site is based on three main areas of intervention:

• Create, draft and negotiate contracts
• Securing the business and preventing legal risks
• Defend in case of litigation

Within these categories, we find specific areas of intervention, which allow each visitor to find their way around according to their situation. A funnel navigation designed to concretely meet the expectations of managers and their advice.

A site designed to grow

This site is not fixed.
It integrates a “Articles” section to allow Guillaume to share his thoughts and promote his expertise. It also offers Customer cases, anonymized but concrete, to illustrate his approach.

Solid foundations for a serene development

• Site online in less than a month
• Integration of Google Analytics To track traffic
• Legal information and cookies RGPD compliant
• Optimized for future Google Ads campaigns
• Clear, responsive, and 100% manageable

A project in the image of Guillaume: clear, ambitious, rigorous

Guillaume made the right choice: to structure his personal development right now, without waiting for customers to come by chance. His site becomes a strategic anchor for its practicality, a reliable, reassuring, and elegant support. And above all, a great example of what we like to do at Ourama: advise in advance, execute methodically, and deliver a site that really serves.