The three pillars of natural referencing (SEO) for accounting firms are content, technique and netlinking. High-quality, relevant and regularly updated content makes it possible to meet the expectations of users and search engines. For example, an accounting firm may publish case studies, articles on the latest tax developments, or financial management advice. The technique includes optimizing the structure of the site, loading speed and mobile compatibility, ensuring smooth navigation. A well-structured site makes it easy for potential customers to find information about the services offered. Finally, netlinking, which includes all strategies aimed at increasing the presence of links pointing to your site from other credible websites, strengthens the reputation and authority of the site, thus improving its ranking in search results.