Given the economic climate, many architecture practices face serious challenges. The rise of online design platforms and AI tools is taking a growing share of the market and making competition fiercer still. By sharing their expertise through blogs, online portfolios and social media, architects can show what they can do and reach a wider client base. Working with agencies that specialise in digital marketing, they can also build effective strategies to improve their visibility and attract new clients.

Our SEO & GEO method

Four pillars to become the answer

The SEO puts you in Google's results. And GEO puts you inside the answer that ChatGPT, Perplexity and AI Overviews serve to your future client. Same technical foundation, same editorial standard, four workstreams run in parallel.

A sound, fast site

A search engine does not recommend what it reads badly, and an AI model does not cite what it cannot crawl. Before writing anything, we put the foundation straight: load speed, heading hierarchy, tags, internal linking, mobile display, crawl errors.

What we do for youA full technical audit of your site, fixes applied directly in your Webflow, structured data added page by page, Search Console and sitemap configured, indexing monitoring in place.

Identifying your clients' questions

We do not guess keywords, we measure them. What your clients type into Google, what they ask an AI, the phrasings that come up in meetings, and the subjects your peers already occupy. That list decides what we write, not the other way round.

What we do for youA keyword plan quantified by volume and competition, analysis of the pages ahead of you, a map of the pages to create on your site, and a six-month editorial calendar agreed with you.

Content that beats the competition

Being present is not enough: you have to beat the page already ranked ahead of you. Every piece has to answer more completely, more clearly, and carry expertise only you can sign. That is also what decides an AI model to cite you rather than a directory.

What we do for youEight pieces and pages a month, written from your material and reviewed by you, structured to be picked up as they are by AI: the answer in the first paragraph, sourced data, a named author, conduct rules respected.

Daily monitoring and deep work

A position won has to be defended. Algorithms change, your peers invest, AI reformulates its answers. The technical and editorial work continues in the background so your site stays readable by engines and by models alike.

What we do for youRankings and pages tracked continuously, technical fixes as they come, monitoring of Google updates and of how AI cites you, a commented monthly report and a quarterly review of the trajectory.

Growth
that compounds over time

The four pillars held together give a curve that climbs instead of falling back. SEO builds durable traffic that does not depend on platforms; GEO captures the new wave of AI-driven search. Two levers that add up, month after month.

Average trajectory observed across our engagements · illustrative scale over 12 months. OURAMA · Liberall Group

Testimonials

“I entrusted OURAMA with building my website and I am fully satisfied with the result. The team has a complete grasp of what practising law involves.”

Chloé Favre

“Responsiveness, listening, professionalism: everything was there. Their expertise in communication and SEO genuinely made the difference.”

Bonnet Doyen Conseil

“I had no hesitation entrusting them with our visual identity and our website in the accountancy field. A perfect experience.”

Salvatore Tinnirello

“A website that makes the difference. The quality of the design and their understanding of my profession are impressive.”

Nicodim Gligor Avocat

“Strategic support that goes well beyond the website. They understood our vision and translated it accurately.”

Finaudec & Digifec

“Quite simply the best for my profession, law. Responsiveness, aesthetics, SEO, optimisation, speed, professionalism.”

Kamar-éric Hadi

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FAQ

Everything worth knowing before you start.

What are the 3 pillars of organic search for architects?

The three pillars of organic search (SEO) for architecture practices are content, technical work and backlinks. Quality content, relevant and regularly updated, meets the expectations of both users and search engines. An architecture practice can publish case studies, articles on architectural trends or completed projects, for example. Technical work covers the site's structure, loading speed and mobile compatibility, for smooth, pleasant browsing. A well structured site lets prospective clients find information about your services easily. Finally, backlinks, meaning inbound links from credible external sites, strengthen the site's standing and authority, and so improve its ranking in search results. Earning links from respected publications or industry partners can improve visibility online considerably.

What budget for an architecture practice that wants to do SEO?

SEO support depends on your activity and on the level of service you want. At Ourama we offer complete organic search support for your architecture practice. That includes a thorough audit, optimised content and technical work on your site. Our experts work to improve your visibility online and attract new clients through tailored strategies. Our packages start from 750 euros a month, for a quality service matched to your specific needs.

How do I choose a good SEO agency for my architecture practice?

To choose a good SEO agency for your architecture practice, it is essential to favour an agency that specialises in architecture, one that understands the particulars of your profession and the needs of your audience. Go for an agency that is transparent about its methods, with regular reporting and easy communication. A tailored approach and a long term strategy are crucial for solid, lasting results. At Ourama we offer bespoke solutions for architecture practices, combining sector expertise with a long term view to secure your success online.