Althéor Avocat - M&A/Corporate firm founded by Aliénor Harel

Aliénor Harel's profile

Aliénor Harel is a lawyer in Corporate/M&A with a singular path. As soon as she worked at Aramis, she was already developing her own clientele and achieving remarkable sales, revealing a real entrepreneurial spirit. Recognized and highly appreciated by the managers she supports, she intervenes on strategic issues:

• Business creation and structuring
• Fundraising
• External growth and M&A transactions
• Restructuring and financing

This business-oriented approach, combined with a close relationship with her clients, makes her a unique lawyer in her sector.

The challenge: an identity different from the classic corporate one

When we met Aliénor, her ambition was clear: do not reproduce the usual codes of corporate firms. She wanted a strong, creative identity that would make an impression and reflect her way of thinking differently. The objective: to create a firm that is identifiable at first glance, far from overly institutional worlds.

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Our support

We worked on two complementary aspects:

• Graphic identity : a modern and radical identity, playing on simplicity and originality. The color palette and abstract shapes were designed to reflect the idea of lag, while remaining elegant.
• Web site : a clean, clear and impacting site, designed to highlight the firm's strategy and expertise. We have integrated a feature of Direct appointment booking, inspired by our own site, in order to maximize conversion and facilitate networking.

The result

Today, Altheor Avocat is distinguished by:

• One unique visual identity on the corporate market
• One clear and elegant site, designed to transform visibility into concrete appointments
• One strategic and creative lawyer who has established himself as a reference since the launch of his firm

With this project, we have shown that a corporate firm can break the rules while remaining credible and high-end.