/Depending on your profession

W scroll

Branding

The observation

01 / 05

Your brand is the first thing that sets you apart.

It speaks before you do, and far more often.

It decides who joins you and who trusts you with their case.

A ranking is replayed every year. A brand settles in.

At equal competence, the case goes to the firm people remember.

They trusted us

Our branding method

Four stages to build a brand that holds

An identity is not a logo. It is a position you can hold, a recognisable voice and a system your firm applies without us. Four stages, in this order: none is drawn before the previous one is settled.

Understanding what you already are

Before drawing anything, we listen. Your partners, your clients, what the market remembers about you and what it does not. We also look at the twenty firms around you: in a profession where everyone says the same thing, knowing what is already taken is worth as much as knowing what you want to say.

What we do for youInterviews with the partners, listening to client feedback, an audit of your current presence, a competitive map of your speciality and your territory, and a written report on what genuinely sets you apart.

Choosing a position, and holding it

A strong brand is a trade-off: deciding what you are, and therefore what you are not. We set the promise, the proof that supports it, the vocabulary and the tone. Everything that follows flows from it, and nothing gets settled on instinct six months later.

What we do for youBrand platform: positioning, promise, message pillars, personality, vocabulary to use and to avoid, messages by audience. Signed off with you before any design work, within the professional conduct rules of your profession.

Giving that position a form

The visual identity translates the trade-off. A mark, a typeface, a palette, a way of composing and photographing. In law and accountancy, restraint is not an aesthetic option but a condition of credibility. It does not oblige you to look like everyone else.

What we do for youGraphic territory, logotype and its variants, typographic and colour system, layout principles, art direction for photography, stationery, email signature and meeting materials.

Making the brand usable without us

An identity that exists only in a PDF dies within six months. It has to be applied, handed on, and hold up when you recruit, when you open an office, or when an associate prepares a publication on a Friday evening.

What we do for youBrand guidelines delivered and talked through, ready-to-use files, document and publication templates, a handover session with your teams, roll-out across your site and your social channels, and a check-in at three months.

Work

Identities and websites designed for firms that do not look alike.