Online advertising (Google Ads) for the regulated professions

Your future client does not wait. They type their question on a Sunday evening, open the first three results and book a meeting there and then. Organic search takes months to hold that place. Advertising holds it tomorrow morning, provided you know who to aim at and what a case is really worth to you.

Our advertising method

Four stages to buy meetings, not clicks

Google Ads puts your firm at the top at the exact moment someone is searching. LinkedIn Ads goes after the decision-makers who will never type your name into a search engine. Two levers, one measure that counts: what a case costs you.

01

The economics settled before the first euro

A campaign that does not know what a case is worth spends at random. So we start with the equation: which cases earn you money, how much you can pay for a qualified meeting, and from what monthly budget advertising makes sense in your practice.

What we do for youA scoping conversation on your profitable cases, an acceptable cost per meeting worked out with you, monthly budget and geographic area settled, and the professional conduct framework of your profession confirmed before the first ad runs.

02

Targeting intentions, not keywords

We do not buy keywords, we buy intentions. Someone looking up a legal definition is not worth the same as someone looking for a firm near them at ten on a Sunday evening. Anything that is not about making contact is budget burned.

What we do for youSelecting queries that carry an intention to make contact, excluding informational searches, job applications and your peers, splitting by area and by time of day, and a negative keyword list kept up to date every week.

03

The ad, and the page that holds it up

A click is worth nothing without the page that follows. The ad promises, the page proves, the form collects. Sending a campaign to a generic home page means paying for the entrance and leaving the visitor to look for the exit.

What we do for youAd copy written within the rules of your professional body, extensions and proof points filled in, a dedicated landing page built on your site, a short form and one-click booking, calls and forms tracked end to end.

04

Steering on cost per case

A campaign is steered, not launched. Every week we cut what costs without converting and put the budget back where the meetings come from. It is this work, invisible from the outside, that brings the cost of acquisition down month after month.

What we do for youA weekly review of the queries actually triggered, decisions on bids and areas, continuous ad testing, tracking cost per meeting rather than cost per click, a commented monthly report and a quarterly review of the trajectory.

The same budget,
three times more meetings

Advertising produces from the very first week. What gets built afterwards is the yield : the same budget goes and finds more and more meetings, so each one costs less and less. Set yours, and the figures follow.

Your media budget, per month

1 500 €paid to Google or Meta, excluding our fees

The same on both sides

500 €5 000 €

Before

At the start, an account with no steering

4qualified meetings
per month

Cost per meeting340 €

Estimated return3 000 €

After

Twelve months steered by OURAMA

13qualified meetings
per month

Cost per meeting115 €

Estimated return9 000 €

An estimate, not a commitment. It rests on a cost per meeting of 340 € at the start and of 115 € once steered, and on an average return of 6 € in revenue per euro of media spend, observed across the accounts we run. Your own figures depend on your profession, your area and the value of your cases.

OURAMA · Liberall Group

Pricing ©26

Two ways to start, depending on your budget.

Google Ads setup

Getting started on a modest advertising budget, with three months of follow-up

€1,500

/setup

Includes:

Objectives and budget settled

Google Ads account created and configured

Keyword research and exclusions

Ad and extension copywriting

Conversion tracking installed and verified

Three months of adjustments and reporting

Media spend excluded: the budget paid to Google is not included

Google, Meta & LinkedIn Ads management

Continuous steering for firms investing more than 1,000 euros a month in advertising

On quotation

/depending on the budget

Includes:

Google Ads, Meta Ads and LinkedIn Ads strategy

All campaigns created and steered

Ad and visual production

Weekly optimisation of bids and audiences

Dedicated landing page and conversion tracking

Commented monthly report and quarterly review

Quotation set against the firm's budget and ambitions

Advertising