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The investment
A firm with three partners and a firm with thirty are not steered the same way.
A quotation is not a way of dodging the price question: it is the only way to avoid selling you what you do not need.
Programme Référence
Five levers, one calendar, one contact.
On quotation
A twelve-month commitment, renewable.
Includes:
The brand, from the positioning workshop to the source files
The site, from scoping to launch, with the training
4 to 12 articles a month and 4 shooting days a year
The campaigns, on the platforms your conduct rules allow
The steering, with its stopping rules written into the contract
72 deliverable lines, detailed above
What makes the quotation vary
Five parameters, and nothing else. You can estimate them yourself before calling us.
The number of practice areas to cover
The geographic area targeted
The monthly production volume
The number of ad platforms opened
Whether an existing identity is carried over
Before signing
The six questions we are asked every time.
Is this compatible with my conduct rules?
Yes, and that is precisely why we work only with the regulated professions. Each lever is open or closed depending on your profession: for notaries, for example, all three advertising platforms are closed and we will not sell them to you.
Who owns the site, the brand and the advertising accounts?
You do, on all three. The brand source files are delivered to you, the domain name and the hosting are in your name, and the Google Ads and Meta accounts are opened in the name of the firm. The day you stop, you leave with everything.
What happens if we stop after a year?
The site keeps running, the published content keeps ranking, the brand stays yours. What stops is the production and the steering. None of our deliverables stops working because you stopped paying.
Can we take only part of the programme?
Yes. The five levers exist separately and most of our clients started with just one. The complete programme is only worth it if you want all five to feed each other, which means launching them in the right order.
How long before the first meetings?
Advertising produces enquiries from the first month where your profession allows it. Search is counted in quarters: across the firms we follow, the curve takes off between the third and the sixth month. We do not announce a timeframe we do not meet across every engagement.
Do you work with firms that compete with mine?
It is possible, and it is rather a good thing: you benefit from our experience and our track record in your practice area. That is exactly why people come to us.
A question that is not here? It belongs in the first meeting, which costs nothing and commits you to nothing.
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