Louis Pinet, lawyer to restaurateurs: a winning position

In our latest episode of the Le Cheat Code podcast we had the pleasure of talking with Louis Pinet, a lawyer at the Nantes bar specialising in legal advice for restaurateurs.

Together we talked about the importance of positioning and the mistakes to avoid.

Louis Pinet: a legal expert at the service of restaurateurs

A business and company lawyer for nearly six years, Louis Pinet advises restaurant professionals at every key stage of their business: creating, buying, passing on or growing a restaurant. His aim is to secure every decision legally, so restaurateurs have a clear and well-organised framework.

Positioning yourself to stand out

Louis explained why positioning is a decisive element in the success of a practice.
Before specialising, he worked with a varied client base and no precise focus.
That lack of specialisation made the competition tougher and finding clients harder.

The real turning point came when he decided to devote himself exclusively to restaurateurs.
That choice changed everything: by becoming a recognised expert in a specific field, he gained credibility and visibility.
Restaurateurs would rather work with a professional who fully understands what is at stake for them than with a general practitioner.

He took the risk of losing part of his original client base, but the repositioning paid off over the long term.
Today he attracts a more targeted, better qualified client base, in line with his expertise.

Social media, a lever of visibility

Passionate about passing on what he knows, Louis loves explaining the law in plain terms on LinkedIn.
Yet before specialising, he struggled to find relevant subjects to post about.
Competition was strong, the ideas all looked alike and the motivation ran out.

His repositioning was a real turning point: by speaking to a precise audience, he found constant inspiration and a stronger response from his community.
He was able to restart his online activity and get closer to his clients.

Conclusion

Louis Pinet's story is a perfect illustration of how much positioning matters to the success of a career.
Specialising means giving yourself the means to stand out, to attract quality clients and to build recognised expertise.
A strategic choice that, over the long term, makes all the difference.

‍

Listen to the episode‍

Listen to the full episode here and on every podcast platform.