Louis Pinet - Lawyer for restaurant owners: a winning position

In our final episode of the podcast The Cheat Code, we had the pleasure of talking with Louis Pinet, a lawyer at the Nantes bar and specialized in legal support for restaurant owners.

Together, we talked about the importance of positioning and the mistakes to avoid in this area.

Louis Pinet : a legal expert at the service of restaurant owners

A lawyer in business and corporate law for nearly six years, Louis Pinet assists restaurant professionals in each key stage of their activity: creation, acquisition, transfer or development of a restaurant. Its objective is to legally secure each decision to offer restaurant owners a clear and optimized framework.

Positioning yourself to stand out

Louis explained to us why positioning is a determining factor in the success of an activity.
Before specializing, he worked with a varied clientele, without a specific focus.
This lack of specialization made competition tougher and the search for customers more complicated.

The real breakthrough came when he decided to devote himself exclusively to restaurant owners.
This choice changed the situation: by becoming a recognized expert in a specific field, he gained credibility and visibility.
Restaurant owners prefer to work with a professional who fully understands their issues rather than with a general lawyer.

Although he took the risk of losing part of his initial clientele, this repositioning paid off in the long term.
Today, it attracts a more targeted and better qualified clientele, in line with its expertise.

Social networks, a lever for visibility

Passionate about the transmission of knowledge, Louis loves to popularize the law on LinkedIn.
However, before specializing, he was struggling to find relevant publication topics.
With the competition being strong, the ideas were similar and the motivation was running out of steam.

His repositioning was a real turning point: by addressing a specific audience, he found constant inspiration and a stronger echo in his community.
It was thus able to relaunch its online activities and strengthen its proximity to its customers.

Conclusion

The story of Louis Pinet perfectly illustrates the importance of positioning in the success of a career.
Specializing means giving yourself the means to differentiate yourself, attract quality customers and build recognized expertise.
A strategic choice that, in the long term, makes all the difference.

‍

Listen to episode ‍

Listen to the full episode here and on all podcast platforms!