Discover the inspiring career of Guillaume Leclerc, founder of Victoris Avocat: from the creation of his firm to the entrepreneurial spirit necessary to succeed in business law, with practical advice for lawyers and aspiring lawyers.
In a new episode of the podcast Cheat Code, we received Guillaume Leclerc, associate lawyer in business law. After eight years in office, he took a decisive turn: starting his own firm, Victoris Lawyer.
In just one year, its development has been spectacular. Its positioning is clear: to become the lawyer of commercial relationships. An assumed specialization that allowed it to quickly stand out in a market that was nevertheless very competitive.
What stands out from his career is the strength of positioning. Rather than remaining a generalist, Guillaume Leclerc has chosen a specific direction: commercial law and business relationships. This strategic clarity has structured its communication, its customers and its image.
In the episode, he looks back on the challenges encountered when launching his firm: entrepreneurial solitude, the need to structure his offer, and constant learning. Starting out is not a fluke, but a well-considered decision, accompanied by real work discipline.
Succeeding involves listening carefully to your customers, understanding their business challenges and constantly adapting your approach. Law is not only sold through technicality, but through the concrete value provided to businesses.
Another key element in its development: the use of modern tools, in particular artificial intelligence. Far from seeing these technologies as a threat, Guillaume Leclerc considers them as levers for optimization. Automating certain tasks, gaining efficiency, freeing up time for strategic advice: this is how he sees their use.
But he insists on one essential point: technology does not replace effort or continuous training. Success is based on curiosity, rigor and the ability to evolve. Train yourself, listen to feedback, adjust your strategy... and above all, don't be afraid to dare.
A central point of the exchange concerns the state of mind. For Guillaume Leclerc, becoming a lawyer does not only mean mastering the law: it also means adopting an entrepreneurial posture.
His commitment to theAssociation of Business Counsel Lawyers (ACE) is part of this logic. He defends the idea that the entrepreneurial spirit is essential in the profession. Many lawyers start without established clients, and the reality can be brutal. However, with the right mindset, these obstacles become steps.
It evokes a very structured personal discipline, a rigorous daily organization and an ability to remain combative in more complex periods. Developing your clientele, aiming for an association or creating a firm requires consistency and strategy. This state of mind is not innate, but it can be worked on.
Through her testimony, a message is clear: success in modern law is based as much on legal skills as on the ability to undertake.
