
Know where my customers come from through the use of UTM tags
UTM links make it easy to understand where the traffic on my site or on a form comes from.
UTM links make it easy to understand where the traffic on my site or on a form comes from.
Setting up marketing actions is a good way to develop your business. Measuring and analyzing the marketing actions you implement allows you to know the relevance of the actions you are implementing.
When you share the same link on all your networks, by email, on your business card,... It is sometimes difficult to know who is coming from which acquisition channel. By adding UTM tags to your links, you can track each URL you share individually. This allows you to qualify and quantify each of your campaigns individually.
The purpose of these links is to understand where the traffic that arrives on your destination pages comes from. Highlight the acquisition channels that work and those that generate little or no traffic. But also compare an email campaign to another or a type of post on LinkedIn by offering 2 links with different UTMs.
What comes to mind and the main use of UTM links is for your website. But it can be very interesting to use them for contact forms for example. Have a better understanding of the profile of the person who is completing the form.
To create a link with UTM there is a Google tool, I invite you to take the tool in hand at the same time to read the article: Google Analytics Demos & Tools!
Complete each of the fields:
So our link is to create: https://www.ourama.fr/recevoir-un-devis?utm_source=blog&utm_medium=lien&utm_campaign=tuto_utm
If you click: 👉 HERE 👈
We will be that the people who land on the page come from this article!
To see how your new link is performing, go to your Google Analytics. On the Traffic Acquisition tab and with the Source/Support filter. You will find your link and have access to all your statistics.
(It takes a few days before the link appears, don't worry).
If you missed our article on the Google Analytics tool Google Analytics!