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Presentation of the project
We accompanied Louis Pinet in the structuring of its identity and the creation of its website in order to accelerate the development of its activity dedicated to restaurant owners. The aim was to design a effective digital tool and adapted to the needs of its customers.
Initially, we made a simple and coherent graphic charter with its positioning. We took over its existing logo by bringing it a Modern touch, while maintaining its original essence.
The website was designed and structured to support restaurant owners in each stage of their project :
The architecture of the site is based on a clear and intuitive navigation, facilitating access to essential information for its customers.
Louis regularly shares content on LinkedIn. So we set up a content strategy So that he can Transpose these publications to your blog. This allows him to perpetuate its work And of develop web traffic for your site.
To maximize the impact of its content, we trained Louis in the basics of natural referencing (SEO). He is now in a position to identify keywords searched by restaurant owners to create articles that respond to their problems.
We also showed him how use artificial intelligence to speed up your writing process. It thus has a solid basis for producing relevant and optimized content, while saving time.
This support allowed Louis Pinet to have a efficient website, a coherent visual identity and an effective content strategy. Thanks to these tools, he can now focus on developing his business and strengthening his online presence with restaurant owners.