HR Associés - The art of making numbers speak | Chartered Accountant

A site worthy of premium support

HR Associés is a accounting firm that supports entrepreneurs and business leaders with a highly personalized approach. Their objective was clear: to have a website that reflects their level of expertise and their ability to generate growth for their customers.

The site had to play a central role in their marketing strategy:

• Reassuring prospects discovering the firm for the first time;
• Present all the offers and expertise from HR Associates;
• Becoming a solid foundation for developing content with high added value;
• Improving natural referencing and generate more qualified contacts.

A development and conversion tool

Beyond a simple window, we have designed a real growth machine for HR Associates. The site is now designed as a conversion tool : it captures traffic via SEO, highlights the firm's expertise, and facilitates the transition of managers to take action.

Each element has been designed to:

• Offer a clear and smooth navigation, adapted to different customer profiles;
• Integrate scalable content blocks to feed the editorial and SEO strategy;
• Create a coherent digital environment, in line with the high-end and human image of the firm.

A redesigned graphic identity

In parallel with the design of the site, we conducted a complete redesign of the visual identity of the cabinet.

• New logo, designed to reflect modernity, sobriety and impact;
• Color palette and fonts harmonized to enhance elegance and clarity;
• Consistent visual supports, guaranteeing continuity between the website and the global communication of HR Associés.

This new identity reflects the firm's DNA: strong expertise, embodied with humanity and proximity.

Strategic collaboration

This project was carried out in partnership with Liberall Council, structure that hassupports accountants in their development. Together, we worked on two axes:

• One simple, modern and striking design, able to reflect the value of the firm;
• One powerful architecture, optimized to attract traffic, generate opportunities, and support HR Associates' global marketing.

A human and growth-oriented firm

Working with HR Associates has been a real pleasure. Their approach is resolutely focused on growth of their customers, with a strong human dimension. Their vision is in line with ours: to put digital technology at the service of regulated professions to strengthen their impact and create value.

👉 This website is not only a showcase: it has become a central driver of HR Associates' marketing development and a strategic entry point to convince and support managers.