Market study: SEO and advertising for public law, planning and construction lawyers (out mid-June)

Public law, planning and construction: a mixed clientele that searches online

Local authorities, developers, businesses, individuals in dispute: a share of that demand now goes through Google. Planning permission, public procurement, compulsory purchase, administrative litigation, building defects: all of them are searched by clients who want a specialist. A firm that publishes on these questions takes a clear lead, because editorial competition is still thin.

A dedicated market study is on the way

We are finalising a full study on SEO and advertising for public law, planning and construction lawyers. It gathers search volumes, competition query by query, cost per click on paid search and the openings worth taking. Technical, high-value fields where few firms have structured their online visibility.

The study covers, among other things:

• High-potential queries (planning permission, administrative litigation, public procurement, construction defects)
• Search volume set against competition
• The cost per click observed on Google Ads
• The niches firms have barely worked yet

Get the study before anyone else

The study is out in June. To receive it first, fill in the form. You will be added to the mailing list and get it the day it is published.

In the meantime, we are sending you our SEO guide for lawyers. Enough to grasp how search works before reading the study.

Download the SEO guide