Opening your own criminal law firm

Many criminal lawyers set out alone, convinced that the quality of their work will be enough to attract clients.
The reality is often harsher: growing a firm is not something you improvise.
Between management, communications, permanent availability and prospecting, plenty of them end up becoming entrepreneurs in spite of themselves.

That is who we wrote this guide for: a simple, concrete and usable tool, one that lays the foundations of a real growth strategy for a criminal lawyer, whether they practise general crime or white-collar crime.

Why read this guide?

Because you are a lawyer, not a communications specialist.
And yet, today, it is your ability to generate a steady flow of clients that determines the stability and the growth of your firm.

This guide is written for everyone who:

• wants to understand how to attract clients proactively,
• no longer wants to depend solely on word of mouth,
• is looking to structure their visibility without giving up their values or their standing as a lawyer,
• wants to build a lasting acquisition strategy, suited to criminal law.

We know it is not always easy: you were not trained for this, time is short, and communicating does not always come naturally.
But these methods have been tested and proven in the field, with many criminal practices supported by Ourama and Liberall Group.
And they work.

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What will you find in it?

7 concrete steps to lay the foundations of a solid, visible criminal practice:

• Define a clear, coherent position (general crime, white-collar crime, specific litigation).
• Set concrete, measurable targets, so you can plan your growth.
• Build a visual identity that is strong and human, without clichés or dated symbols.
• Put a content strategy in place that fits your audience: explainer videos, SEO, Google Ads, or LinkedIn depending on who you are after.
• Create marketing tools that work, such as a chatbot or short downloadable guides.
• Sharpen your client relationship so that every case turns into a referral.
• And above all: understand how to build continuous client acquisition, without depending on luck.

Every step is explained simply, with tools, examples and concrete templates you can reuse straight away.

Download the guide

📥 Launching your criminal practice, the 7 key steps to structuring your growth

Discover the strategies, tools and concrete examples used by the criminal practices Ourama works with.