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When innovation in cryptocurrency and Web3 comes up, France is not the first country that springs to mind. Yet, contrary to received wisdom, it is becoming a favoured playing field for the pioneers and entrepreneurs of this emerging field. William O'Rorke, partner at Orwl_, a law firm dedicated to Web3 and crypto businesses, offers a refreshing perspective on France's forward position.
Orwl_: at the heart of innovation
Orwl_, led by visionaries like William O'Rorke, plays a decisive role in this new ecosystem. The firm works exclusively on crypto and Web3 matters. A position that looked completely mad 6 years ago, and turned out to be the right bet. From 2 founding lawyers to 11 today, the lawyers who pass through ORWL_ are now as recognised as they are sought after.
Choosing to invest in a strong image
Aware of how much it matters to stand out in a field as competitive and as new as crypto and Web3, the firm chose a strong visual identity and a highly considered brand system. That decision is not a matter of aesthetics; it is a deliberate strategy meant to attract clients looking for forward-thinking experts, and above all the talent that wants to be part of an unusual professional adventure.
What William, the Web3 and crypto lawyer, shares with us
- Understanding Web3 and crypto:
Clear, accessible definitions of Web3 and cryptocurrency.
The legal and economic implications of these emerging technologies.
- Why a niche position matters:
How to identify and target a specific niche in Web3 and crypto.
The competitive edge of becoming a recognised expert in one particular field.
- Why working on your image matters:
The effect of a strong visual identity and a careful brand system on attracting clients and talent.
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