Optimize the footer of your website

The Footer, or footer, is a part that is often overlooked when creating a website. However, it plays a crucial role in natural referencing (SEO) and user experience. Let's discover together why it is essential to optimize the footer of your professional site, in particular by integrating commercial pages such as “Business Law Lawyer + Locality” or “Lawyer creating a company + city”.

What is a footer and what is its role on a website?

The footer is the section at the bottom of each page of your website. It generally appears consistently on all pages and contains important information such as contact details, legal notices, links to main pages, etc.

The impact of the footer on natural referencing (SEO)

The footer can be a powerful tool to improve your visibility on search engines. Here's how:

• Strengthening the internal network : By adding links to key pages on your site, you make it easier for web crawlers and users to navigate.
• Optimizing keywords : The links in the footer may contain relevant keywords, thus helping search engines understand the content of your pages.
• Improving the user experience : A well-organized footer helps visitors quickly find the information they're looking for, which can reduce bounce rates.

Why include commercial pages in the footer?

Optimize internal networking

Each link added in the footer contributes to strengthening the internal networking of your site. This helps search engines better understand the structure of your site and index your pages more effectively.

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Targeting local keywords

Using expressions like “Lawyer creating a company + city”, you are targeting local searches. This increases your chances of appearing in the results for people looking for specific services in your area.

Examples of pages to integrate

• Business Law Lawyer in [Your City]
• Chartered Accountant for SMEs in [Your City]
• Wealth manager in [Your City]

These links not only direct customers to relevant pages but also improve your Local SEO.

Best practices for an effective footer

Relevant and up to date content

Make sure the information in your footer is Up to date and pertinent. Avoid overloading the footer with too many links or unnecessary information.

Clear and legible design

A footer should be easy to read. Use clear fonts, contrasting colors, and organize information logically.

Comply with legal standards

Don't forget to include legal notices mandatory for your profession, which reinforces the trust of visitors.

Conclusion

The footer is an essential element for seo And theuser experience. By integrating commercial pages with local keywords, you increase the visibility of your site and attract targeted customers. Feel free to optimize this part of your site to get the most out of it.