Optimise the footer of your website

The footer, the strip at the bottom of the page, is often neglected when a website is built. It plays a crucial role in organic search (SEO) and in user experience. Here is why optimising the footer of your professional site matters, in particular by putting commercial pages in it, such as "Business lawyer + location" or "Company formation lawyer + city".

What is a footer and what does it do on a website?

The footer is the section at the very bottom of every page of your site. It usually appears identically across all pages and carries important information: contact details, legal notices, links to the main pages and so on.

What the footer does for organic search

The footer can be a powerful tool for improving your visibility in search engines. Here is how:

• Strengthening internal linking : by adding links to key pages of your site, you make navigation easier for indexing robots and for users.
• Keyword optimisation : the links in the footer can carry relevant keywords, which helps search engines understand what your pages are about.
• A better user experience : a well-organised footer helps visitors find what they are looking for quickly, which can lower your bounce rate.

Why put commercial pages in the footer?

Optimise internal linking

Every link added in the footer strengthens the internal linking of your site. That helps search engines understand your structure better and index your pages more efficiently.

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Target local keywords

Using phrases such as "Company formation lawyer + city", you target local searches. That raises your chances of appearing in the results for people looking for specific services in your area.

Examples of pages to include

• Business lawyer in [Your City]
• Chartered accountant for SMEs in [Your City]
• Wealth manager in [Your City]

These links not only point clients to relevant pages, they also improve your local SEO.

Good practice for an effective footer

Relevant, up-to-date content

Make sure the information in your footer is up to date and relevant. Avoid overloading the footer with too many links or with information nobody needs.

A clear, readable design

A footer has to be easy to read. Use a clear typeface, contrasting colours and organise the information logically.

Respect the legal requirements

Do not forget to include the legal notices required for your profession, which strengthens visitor trust.

Conclusion

The footer is an essential element for ranking and for user experience. By putting commercial pages with local keywords in it, you raise the visibility of your site and attract a targeted clientele. It is worth optimising this part of your site to get the most from it.