FINAUDEC and DIGIFEC: structuring two accounting firms for two distinct markets

Two firms, one standard, two markets

On paper, FINAUDEC and DIGIFEC share the same founders and the same convictions. In practice they are two separate firms addressing very different company profiles. And that is precisely what makes their approach work.

FINAUDEC positions itself as the partner of ambitious SMEs and mid-caps, of structured groups and of directors handling growing financial complexity: consolidation, audit, outsourced CFO work, restructuring. DIGIFEC, for its part, addresses start-ups and growing structures, with an offer built for the speed, the digitalisation and the flexibility those profiles demand.

Why split your offer across two brands?

Too many accounting firms try to speak to everyone with a single message. The result: a blurred position, a website that convinces nobody in particular, and prospects who do not recognise themselves in what is on offer.

The founders of FINAUDEC and DIGIFEC did the opposite. By creating two entities, each with its brand, its site, its tone and its promise, they let each audience picture itself straight away. The director of a hotel SME running 15 sites does not have the same expectations as the founder of a pre-Series A SaaS start-up. Speaking to both with the same vocabulary risks convincing neither.

FINAUDEC: depth in service of structured entities

The website of FINAUDEC reflects a position it owns: that of a solid firm, built for the long run, that supports its clients through demanding growth phases. Acquisitions, group consolidation, sustainability reporting, statutory audit... the subjects speak for themselves.

FINAUDEC's client base matches its position: Carrefour Market, Accor, Best Western, bakery chains, property companies. Structures that need a counterpart able to understand their operational complexity and turn their financial data into management tools.

The firm's team, led by José Amar, has built its reputation on 15 years of supporting company directors. A multi-sector experience that lets FINAUDEC speak the language of every trade.

DIGIFEC: agility in service of structures still being built

DIGIFEC takes the opposite tack to the traditional firm. The tone is more direct, the approach more digital, the tools more modern. The offer is calibrated for companies that move fast: company formation, light accounting processes, cash management, support through fundraising rounds.

What sets DIGIFEC apart is its ability to fit into its clients' tech ecosystem (Penn