Create a LinkedIn company page

Why create a LinkedIn company page?

LinkedIn is the professional network par excellence. A company page allows you to:

• Building credibility of your business with your customers and partners.
• Increase your visibility online and attract new prospects.
• Share updates and news about your business.

How do I create a LinkedIn company page?

Step 1: Access page creation

• Log in to your personal LinkedIn account.
• Click on the icon “For businesses” at the top right of the home page.
• Select “Create a LinkedIn page” at the bottom of the dropdown menu.

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Step 2: Choose the type of page

LinkedIn offers you several options:

• Enterprise (less than 200 employees)
• Showcase page
• Educational institution

Select the option that best fits your business.

Step 3: Fill in basic information

• Business name : Choose a name that is clear and specific. Make sure there are no duplicates with another company to avoid confusion.
• Public URL : LinkedIn automatically generates a URL based on your company name. You can customize it if needed. Try to make the URL as short as possible
• Web site : Indicate the address of your official website.
• Business sector : Select the sector that corresponds to your business.
• Business size : Indicate the number of employees.

Step 4: Add the logo and banner

A professional visual reinforces the image of your company.

• Logo : Upload your company logo (300 x 300 pixels recommended).
• Banner : Create an engaging banner (1128 x 191 pixels recommended).

tip : Use Canva to create quality visuals without design skills. Canva offers templates adapted to the dimensions of LinkedIn.

Step 5: Personalize your page

• Description : Write a concise and engaging presentation of your business. Integrate relevant keywords to improve your referencing.
• Location : Enter your business address.
• Custom button : Add a call to action, such as “Visit the website” or “Contact us.”

Tips for optimizing your business page

Choosing the right name for your business

• Be specific : Use your official business name.
• Avoid acronyms unless they are widely recognized.
• Check for duplicates : Make sure that another business isn't already using the same name on LinkedIn.
  • In case of duplication, integrate your typology: Soleil - Law Firm

Use professional visuals

• Image quality : Opt for high resolution images.
• Visual coherence : Colors and fonts should reflect your brand identity.
• Canva : A practical tool for creating professional visuals quickly.

Integrate relevant keywords

• Keyword research : Identify the terms that your target audience is likely to search for.
• Content Optimization : Integrate these keywords naturally into the description and posts.

Managing your business page

It is important to note that a business page does not necessarily need daily management. It can be used as simple reinsurance element for your customers and partners. However, it will not have the same visibility as a personal page active. To maximize its impact, consider:

• Occasionally share updates important.
• Encourage your employees to connect to the page.
• Integrate the page in your overall marketing strategy.

Ourama's opinion on the relevance of a LinkedIn page

To learn more and find out more tips, watch our video where Ourama shares its expertise on creating and optimizing a LinkedIn company page. It gives you valuable insight into how to get the most out of this platform.

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