Creating a LinkedIn company page

Why create a LinkedIn company page?

LinkedIn is the professional network. A company page lets you:

• Strengthen the credibility of your business with clients and partners.
• Increase your visibility online and attract new prospects.
• Share updates and news about your business.

How do you create a LinkedIn company page?

Step 1: get to the page creation screen

• Log in to your personal LinkedIn account.
• Click the "For Business" icon at the top right of the home page.
• Select "Create a LinkedIn Page" at the bottom of the dropdown.

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Step 2: choose the page type

LinkedIn offers several options:

• Company (fewer than 200 employees)
• Showcase page
• Educational institution

Select the option that best fits your business.

Step 3: fill in the basic information

• Company name : choose a clear, precise name. Make sure there is no duplicate with another company, to avoid confusion.
• Public URL : LinkedIn generates a URL automatically from your company name. You can customise it if you need to. Try to make the URL as short as possible
• Website : give the address of your official website.
• Industry : select the sector that matches your business.
• Company size : give the number of employees.

Step 4: add the logo and the banner

A professional visual strengthens the image of your business.

• Logo : upload your company logo (300 x 300 pixels recommended).
• Banner : build an attractive banner (1128 x 191 pixels recommended).

Tip : use Canva to build quality visuals without design skills. Canva offers templates sized for LinkedIn.

Step 5: customise your page

• Description : write a concise, engaging presentation of your business. Work in relevant keywords to improve your ranking.
• Location : give the address of your business.
• Custom button : add a call to action, such as "Visit website" or "Contact us".

Advice for optimising your company page

Choose your company name well

• Be precise : use the official name of your business.
• Avoid acronyms unless they are widely recognised.
• Check for duplicates : make sure another company is not already using the same name on LinkedIn.
  • If there is a duplicate, add your type: Soleil - Law Firm

Use professional visuals

• Image quality : go for high-resolution images.
• Visual consistency : the colours and typefaces have to reflect your brand identity.
• Canva : a practical tool for building professional visuals quickly.

Work in relevant keywords

• Keyword research : identify the terms your target audience is likely to search.
• Content optimisation : work those keywords naturally into the description and the posts.

Managing your company page

It is worth noting that a company page does not necessarily need daily management. It can serve as a simple reassurance element for your clients and partners. It will not, though, have the same visibility as a personal page that is active. To get the most from it, consider:

• Sharing important updates occasionally.
• Encouraging your employees to follow the page.
• Building the page into your overall marketing strategy.

What Ourama thinks about whether a LinkedIn page is worth it

To go deeper and find further advice, watch our video, where Ourama shares its expertise on building and optimising a LinkedIn company page. It gives valuable insight into how to get the most from the platform.

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