Creating a LinkedIn company page is a strategic step in strengthening your business's online presence. By following this guide and applying our advice, you will be in a position to create a professional and optimized page that will serve as a showcase for your business on the most used professional network in the world.
LinkedIn is the professional network par excellence. A company page allows you to:
Building credibility of your business with your customers and partners.
Increase your visibility online and attract new prospects.
Share updates and news about your business.
How do I create a LinkedIn company page?
Step 1: Access page creation
Log in to your personal LinkedIn account.
Click on the icon “For businesses” at the top right of the home page.
Select “Create a LinkedIn page” at the bottom of the dropdown menu.
Step 2: Choose the type of page
LinkedIn offers you several options:
Enterprise (less than 200 employees)
Showcase page
Educational institution
Select the option that best fits your business.
Step 3: Fill in basic information
Business name : Choose a name that is clear and specific. Make sure there are no duplicates with another company to avoid confusion.
Public URL : LinkedIn automatically generates a URL based on your company name. You can customize it if needed. Try to make the URL as short as possible
Web site : Indicate the address of your official website.
Business sector : Select the sector that corresponds to your business.
Business size : Indicate the number of employees.
Step 4: Add the logo and banner
A professional visual reinforces the image of your company.
Logo : Upload your company logo (300 x 300 pixels recommended).
Banner : Create an engaging banner (1128 x 191 pixels recommended).
tip : Use Canva to create quality visuals without design skills. Canva offers templates adapted to the dimensions of LinkedIn.
Step 5: Personalize your page
Description : Write a concise and engaging presentation of your business. Integrate relevant keywords to improve your referencing.
Location : Enter your business address.
Custom button : Add a call to action, such as “Visit the website” or “Contact us.”
Tips for optimizing your business page
Choosing the right name for your business
Be specific : Use your official business name.
Avoid acronyms unless they are widely recognized.
Check for duplicates : Make sure that another business isn't already using the same name on LinkedIn.
In case of duplication, integrate your typology: Soleil - Law Firm
Use professional visuals
Image quality : Opt for high resolution images.
Visual coherence : Colors and fonts should reflect your brand identity.
Canva : A practical tool for creating professional visuals quickly.
Integrate relevant keywords
Keyword research : Identify the terms that your target audience is likely to search for.
Content Optimization : Integrate these keywords naturally into the description and posts.
Managing your business page
It is important to note that a business page does not necessarily need daily management. It can be used as simple reinsurance element for your customers and partners. However, it will not have the same visibility as a personal page active. To maximize its impact, consider:
Occasionally share updates important.
Encourage your employees to connect to the page.
Integrate the page in your overall marketing strategy.
Ourama's opinion on the relevance of a LinkedIn page
To learn more and find out more tips, watch our video where Ourama shares its expertise on creating and optimizing a LinkedIn company page. It gives you valuable insight into how to get the most out of this platform.
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