Claude Design: what you can build for your firm in a few minutes

Anthropic has just released Claude Design. It is a new tool for building mockups, prototypes, decks and visuals from a conversation with Claude. No need to open Figma, Canva or Illustrator. You describe what you want, Claude builds it, you adjust.

Our latest video shows in a few minutes what a firm can concretely get from it. This guide covers the essentials, adds use cases written for the regulated professions and five prompts ready to copy.

What Claude Design is

The tool is available as a research preview on the Pro, Max, Team and Enterprise plans. It runs on Claude Opus 4.7, Anthropic's latest vision model.

It works simply. You describe an idea, Claude puts a first version on a canvas. You click an element to comment on it, you change a colour, you add a section, you rearrange. Once the mockup is ready, you export to PDF, PPTX, HTML, or send it straight into Canva or Claude Code so development can take over.

What you will see in the video

The video shows how to create, in a few prompts: a complete visual identity, a website mockup, a series of LinkedIn visuals and a PDF ready to send to a client.

The level reached on the first pass is above what most firms produce today. And above all, you can test three directions in parallel in ten minutes, where it used to take half a day.

A small warning before you start: Claude Design eats a lot of your Claude subscription. More on that below.

The concrete use cases for a firm

Building a visual identity from A to Z

Before going to see a designer, you lay out a first direction. Logo, colour palette, typefaces, applied to a business card and an email signature. You arrive with a world already thought through, not with vague words.

Preparing a client presentation

A partner turns their notes into a clean PowerPoint deck in twenty minutes. A commercial proposal, a case summary, support for a strategy meeting. The PPTX or Canva export then lets someone at the firm take over.

Producing recurring LinkedIn visuals

For firms that publish regularly, Claude Design generates series of coherent visuals. Carousels, quotes, infographics. You feed your presence without monopolising a designer or blocking your own time.

Mocking up a page before having it built

Want to add a page dedicated to a new offer on your Webflow site? Mock it up in Claude Design, show it to your team, sign off the layout, then hand the file to your agency or your developer. You save two rounds of back and forth.

Building client documents as PDFs

Reports, summaries, annual reviews, recommendation notes. Everything you send your clients regularly can be laid out in Claude Design and exported as a clean PDF. No more basic Word files with a logo in the top left.

What to know before you start

It eats a lot of tokens

Claude Design is hungry. The images it generates can reach 2576 pixels wide, which weighs heavily on your quota. Some users have exhausted their subscription before finishing a session. Anthropic will probably adjust the pricing model in the coming weeks, but for now, keep that in mind before starting a large project.

The design system is a prerequisite

This is the most important point in this guide. Production becomes so fast that in one week you can put out fifteen visuals with nothing in common. Colours that drift, typefaces that change, layouts that contradict each other. Your firm produces a lot. Your brand disappears.

Before touching the tool, set your visual world. Three to five colours with their precise hex codes. Two typefaces at most. Hierarchy rules for headings, spacing, the grid. The recurring components you use on your site and on your client materials.

Once that frame is set, you feed Claude with it and it produces within your world. On the Team and Enterprise plans, the tool even reads your code and your design files to build the system automatically. On Pro and Max, you inject your elements by hand.

Comments with numbers work better

Vague criticism does not produce a good result. "More spaced out" gets you less than "increase the vertical padding from 16 to 32 pixels". The tool understands precise instructions. Treat it like a junior designer: the more concrete you are, the better the return.

Start from visual references

Uploading a screenshot of a site you like gets a better result than a hundred words of description. Claude Design analyses images and picks up the principles: proportions, hierarchy, palette. If you have a target style, show it rather than describe it.

Five prompts to get going

These prompts give a solid base on the first pass. You then refine through direct comments on the elements of the canvas.

1. A landing page for a new offer

Build a landing page for a new company law advisory offer, aimed at directors of SMEs with 5 to 50 staff. Structure: a hero with a headline, a subheading and a booking button; benefits in three columns; a short "who it is for" section; pricing with two offers; client testimonials; a final call to action. Serious tone, restrained palette, serif typography for the headings.

2. A series of coherent LinkedIn visuals

Build five square LinkedIn visuals (1080x1080) for an employment law firm. Each visual carries one statistic or one key sentence. A flat coloured background, the logo top left, text centred in large type. The five visuals form a series: same style, same palette, same structure.

3. A client presentation deck

Build a ten-slide PowerPoint presentation for a prospect meeting. Slide 1: title and date. Slide 2: contents. Slides 3 to 5: the firm (history, team, key figures). Slides 6 to 8: analysis of the client's need. Slide 9: the proposed engagement. Slide 10: next steps. Minimalist design, readable in a remote meeting.

4. A team page for a website

Mock up a "Team" page for a twelve-person accounting firm. A grid of twelve cards: photo at the top, name, role, field of expertise, LinkedIn link. A hover that reveals a short bio. Above the grid, a three-sentence introduction. Neutral palette, black and white photographs.

5. A client report as a PDF

Build an annual report PDF for a wealth management client. A cover page with the client's name and the year. Contents. Sections: wealth review, investment performance, tax developments, recommendations for the year ahead. Simple charts (pie and bar). Institutional design, serif typography, white background, a single accent colour.

In short

Claude Design does not replace a designer. It lets you arrive with ideas already laid out and produce faster what never justified going to a studio. The productivity gain is real. It does not make up for the absence of a design system.

A firm's coherence is judged across all of its content, not on one visual taken alone. And that is the one piece of work the tool will never do for you.

To see all of this in action, the video is at the top of this article.