How do I get more visibility for my blog articles?

An article nobody is interested in will bring no traffic to your site. Position it, though, on precise keywords that people actually type into search, and you will attract exactly the people you want and stop drowning in the competition.

To find out whether anyone is searching for the article you want to write, we recommend the tool "Semrush". Type in the word or words you want to use and it lets you judge how relevant they are, through several parameters.

The SEO parameters that matter

• Search volume : the number of times a month people searched that keyword.
• Keyword difficulty : how hard it is to rank for that keyword.
• Search intent : The intent of the people searching that keyword. For example: Consulting firm in Lille -> "Commercial" intent, they are looking for a company
• Related terms : other keywords that could be worth putting in your article.

Choosing the right keywords

To find keywords worth having, you can also work down a funnel.

Start with the word "Avocat" :

• Very high volume: 74k searches.
• Difficulty of 80%: ranking well will be very hard, if not impossible.

Next, try "Avocat fiscaliste" :

• Solid volume: 5.4k searches.
• Difficulty of 30%: still very competitive, so ranking well stays hard, but it is possible.

To narrow it further, try "Avocat fiscaliste Versailles" :

• Volume is not huge: 50 searches, but if those 50 people land on my site, that could be very worthwhile.
• Difficulty of 17%: ranking well on this keyword is entirely possible.

Had we put Paris instead of Versailles, competition would have been far higher and we would have had to look for less competitive keywords.

For articles that get clicked

All you have to do is type keywords into Semrush and you will see whether writing an article on the subject brings you traffic. So no more articles that serve no purpose and interest nobody, and hello to click machines.

On top of that, Semrush gives you material to build your articles with.

The Google questions

Google often surfaces questions alongside a search. Those questions are an opportunity to make your articles even more relevant. They are very useful keywords that you can reuse inside your articles.

Watch out for SEO good practice

Semrush helped you find keywords that perform, but that is not the whole job.

Those keywords have to go into your page titles first: titles have the most impact on ranking.

Now you know how to write articles that get clicked. Be careful not to make the same mistakes as everyone else, though: in Semrush you can look at all the best-ranking pages containing those keywords. Take inspiration and do better. Give your article value, answer what your prospects are looking for and use the right words, and you will rank as you should.