Marketing aces 2026

A masterclass built for the advisory professions

Last year, five sessions were enough to lift several firms off the ground. We are doing it again in 2026, fully updated: Marketing aces, 2026 edition. A series of five webinars for lawyers, wealth managers, chartered accountants and notaries, and more broadly for any regulated profession that sells advice and intellectual work.

The goal is simple: take stock of the position and the strategy to adopt in 2026 to grow your client base, then hand over concrete methods anyone can put in place the moment the session ends.

Five sessions, from the widest to the sharpest

The programme starts from the overall picture and moves towards execution. Every Tuesday, one precise subject, treated in depth.

1. SEO and GEO

Being visible where your prospects genuinely search, on Google as much as on AI-assisted search engines. We look at how to build a lasting presence and win qualified clients over the long term.

2. Online advertising

Short-term acquisition. How to go and find clients right now through advertising, with the right settings for a regulated profession.

3. Social media

Building your reputation and keeping up a presence that feeds acquisition over time.

4. Building calculators and interactive lead magnets

Lead generation over the long term. We look at how to turn a tool or a calculator into a machine for capturing qualified contacts.

5. Sales strategy

The commercial side, with a focus on concrete uses of AI in selling to ease conversion and turn your prospects into clients. A session where Valentin will most likely join me.

An edition that has already proved itself

The first edition drew more than 200 registrations, with around a hundred taking part in each session. Among the concrete results: Guillaume Leclerc's site now brings in 50,000 visits a month. He looks back on that experience in a podcast we recorded together, where he explains how far this series changed the way he practises and goes after clients.

The logic is unchanged: those who apply this advice move ahead of 90% of what the sector does. You understand why, you know which actions to put in place, and you gain real firepower.

Practical details

This edition steps up in quality: better production, better sound, a format built to last and to stay a reference. Sessions run every Tuesday, 6pm to 7pm, from 10 June. Each week, you can put your questions live.

Registration is open. The masterclass is presented by Louis Gaillot, managing director of OURAMA.