Premisse - Law firm advising and defending public and private actors in their structuring

A strong identity for a firm committed to public law

When we met Benoît Perrineau, Florence David and Sophie Imbault, there was no No name, No identity, simply three experienced partners and determined to create a firm that is just like them.

We had the chance to accompany them From the very beginning :
➡️ From choosing the name to creating the identity,
➡️ From the design of the site to its launch online.

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An elegant identity and a minimalist interface

The name “Prémisse” was proposed by one of the partners and was obvious. It reflects their positioning well: clarity, reasoning, method.

On the visual identity side, Paul Mailhes was able to create a universe in their image:

• Sober but graphic,
• Sleek but impacting,
• While playing on a beige/black duo, without a photo, to let the design speak for itself.

A linear and lively website

We imagined a site to navigate simple, fluid, structured, focused on concrete customer challenges of the firm (local authorities, ministries, donors, donors, developers, health operators...).

Each field of intervention benefits from a clear, structured and accessible form:

• Public business law : public contracts, domaniality, public companies
• Urbanism and planning : comprehensive support for operations
• Social housing : expertise in public housing, SEM, social landlords
• Environment and energy : complex files, authorizations, litigation
• Health : public and private institutions, hospital law

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A strategy and operation-oriented approach

What makes this project particularly exciting is their vision of the job:
✔️ Very solid legal expertise
✔️ A collegial approach between partners
✔️ A real strategic and operational sense in support

Our role has been to translate all this into a coherent digital experience, powerful and technically solid (SEO, responsive, performance...).

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