Premisse - Law firm advising and defending public and private actors in their structuring

A digital showcase designed for public business law

We supported the creation of the website of Prémisse Avocats, a firm deeply rooted in public business law, the urban planning law, the environmental law And the public health sector.
The objective: to design a professional platform with a strong identity, at the same time legible, striking and aligned with operational challenges of its customers (ministries, communities, donors, developers...).

A clear, creative and highly readable interface

Inspired by references like Anima or Adden Avocats, visual design is based on an identity Sober but flashy, built around a play of colors blue, green and white, and an assertive typography.
Graphic design affirms the image of a firm:

• Accessible and without superfluous
• Creative without compromising rigor
• Engaged in concrete and complex projects

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A customer and project-oriented structure

The site offers a smooth navigation focused on the concrete needs of public and private actors. Each field of intervention benefits from a clear presentation, structured around real use cases and intelligible language, even for non-lawyers.
Here are the main areas covered on the site:

• 🏛️ Public business law : public contracts, domaniality, public enterprises, groups
• 🏗️ Urban planning law : comprehensive support for operators
• 🏘️ Social housing : expertise on public housing, SEM, landlords issues
• 🌱 Environmental law : complex environmental procedures
• 🏥 Health law : public and private health institutions

Each section targets the actors concerned: local authorities, ministries, social lessors, energy companies, major manufacturers.

A technical base optimized for SEO

As with all our projects, the Prémisse Avocats site was designed with a structured SEO approach :

• Semantic optimization of pages (Hn tags, targeted keywords, rich content)
• Fast loading and mobile compatibility (responsive design)
• Structuring by sectors of activity and types of customers for a better positioning on Google
• Voluntary absence of photo, for promote graphic identity and readability Of the speech

All this allows you to position yourself effectively on targeted requests such as:
🔍 public business law lawyer, Paris urban planning law firm, Lawyer local authorities, Social housing office, etc.

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An operational and strategic vision of law

The firm is distinguished by:
✔️ One strong legal expertise, especially on high-stakes projects
✔️ One synergy between partners, for a transversal and concerted approach
✔️ One operational vision, focused on strategic advice and field support

Our role has been to translate this approach into a smooth user experience, and a clear presentation of the offer, while ensuring a high level of technical requirement to support their visibility.