Where we stand
The site recorded roughly 100 organic visits last month, double the month before, which was itself double the month before that. Three consecutive doublings.
The number is small in absolute terms and good in trend terms. Pages are indexed, they land on real queries, and they hold position. The limiting factor is the number of pages in play, nothing technical.
What is making this harder
AI Overviews are pushing overall click volume down across the board, and legal information is one of the categories hit hardest.
Google now answers a growing share of broad questions directly in the results page. On a query like "what is a breach of contract in the United States", the summary satisfies the reader and the click never happens. Every site that lives on general explanatory content is losing traffic to this, and it will not reverse.
Narrow content behaves differently, in two ways. It still generates clicks, because a reader with a specific document in front of them wants the full answer, not a three line summary. And it is the content most likely to be cited inside the overview itself, since these systems pull from pages that answer one precise question with sourced detail rather than from broad overviews they can already produce themselves.
That is the main reason the plan below is built on narrow subjects rather than pillar pages. It is a defensive choice as much as an offensive one.
The strategy
A broad article competes against every general legal site in French and rarely wins. A narrow article such as "can a clause fixing damages in advance be enforced by a United States court" competes against almost nothing and reaches exactly the reader holding that clause.
- Thirty six articles across two months, eighteen per month.
- One precise question per article, five to fifty monthly visits each.
- Grouped into clusters so they reinforce each other through internal links.
- Everything stays inside the practice: United States law, contentious matters only.
No single article will produce a spike. The plan produces a slope.
The gaps we are closing
We reviewed the full published library first. Procedure and general contract law are well covered. Three areas came out genuinely open.
Franchise, entirely absent
No page on the site addresses franchise agreements, disclosure, termination, or franchise disputes. This is the single largest opening, and it sits where French groups taking a United States territory actually run into trouble. Twelve articles give the firm ownership of that ground.
Contract litigation at clause level
Breach of contract is explained. The doctrines that decide cases are not: whether a clause fixing damages survives review, whether pre signature emails reach the judge, whether conflicting purchase terms formed an agreement, whether an oral commitment binds.
Three procedural pages missing from an otherwise complete sequence
How a case is won before trial, how a judgment is appealed, and on what basis a United States court takes jurisdiction over a French company in the first place.
Wave one: franchise and procedure
Estimates are monthly organic visits at maturity, six to nine months after publication. Conservative, and assuming no paid promotion.
| Article | Cluster | Est. visits | |
|---|---|---|---|
| 1 | Franchise agreement disputes in the United States | Franchise | 40 |
| 2 | Termination of a franchise and the good cause requirement by state | Franchise | 30 |
| 3 | When a distribution or licence agreement is reclassified as a franchise | Franchise | 25 |
| 4 | Inaccurate franchise disclosure and what recourse exists | Franchise | 15 |
| 5 | Master franchise and area development disputes | Franchise | 15 |
| 6 | Non compete obligations after a franchise ends | Franchise | 15 |
| 7 | Non renewal of a franchise and the franchisee position | Franchise | 12 |
| 8 | Is a franchisor liable for the acts of its franchisee | Franchise | 12 |
| 9 | Registration states: New York and California requirements | Franchise | 10 |
| 10 | Continued use of the brand after termination | Franchise | 10 |
| 11 | Territorial encroachment by the franchisor | Franchise | 8 |
| 12 | Royalty and audit disputes between franchisor and franchisee | Franchise | 8 |
| 13 | Federal court or state court: what changes for your case | Procedure | 50 |
| 14 | Summary judgment: winning before trial | Procedure | 45 |
| 15 | Can a United States court hear a claim against a French company | Procedure | 40 |
| 16 | Appealing a civil judgment in the United States | Procedure | 35 |
| 17 | Receiving a United States complaint while based in France | Procedure | 30 |
| 18 | Moving a case from state court to federal court | Procedure | 15 |
| Eighteen articles | 415 |
Wave two: contract disputes
The layer of contract law that decides outcomes, in three groups: formation, clauses, and sale of goods.
| Article | Cluster | Est. visits | |
|---|---|---|---|
| 19 | Is an oral contract enforceable in the United States | Formation | 35 |
| 20 | Can an exchange of emails create a binding contract | Formation | 30 |
| 21 | Consideration: why a free promise is rarely enforceable | Formation | 25 |
| 22 | Getting paid for work done without a signed contract | Formation | 18 |
| 23 | Term sheets and letters of intent that become binding | Formation | 12 |
| 24 | Claims based on reliance when no contract was formed | Formation | 10 |
| 25 | Clauses fixing damages in advance and their treatment by the courts | Clauses | 30 |
| 26 | The parol evidence rule and your pre signature correspondence | Clauses | 25 |
| 27 | Limiting liability and excluding consequential loss | Clauses | 20 |
| 28 | Will a United States court enforce your forum selection clause | Clauses | 18 |
| 29 | Entire agreement clauses and what they actually cover | Clauses | 10 |
| 30 | Choosing New York law in an international contract: the thresholds | Clauses | 8 |
| 31 | Conflicting standard terms between buyer and seller | Sale of goods | 15 |
| 32 | Seller remedies when an American buyer does not pay | Sale of goods | 15 |
| 33 | Rejecting a delivery that does not conform | Sale of goods | 12 |
| 34 | Buyer remedies: replacement purchase and price difference | Sale of goods | 12 |
| 35 | Demanding assurance when a counterparty starts to falter | Sale of goods | 10 |
| 36 | Revoking acceptance of goods after delivery | Sale of goods | 8 |
| Eighteen articles | 313 |
Individual pages routinely land at half or double the figure shown. The total is the number worth watching, not any single line.
City pages
Twelve state pages are live. Cities were never built, and they are the layer that usually performs better.
People searching for counsel type a city, not a state. "Avocat francophone New York" is a natural search, "avocat francophone dans l'État de New York" is not. City queries also carry clearer intent: someone naming a city is generally looking for representation, not for an explanation.
Each page would follow the same shape: what the firm handles for French speakers in that city, which courts sit there, the kind of disputes that come up locally, and links into the relevant articles. Ten to thirty monthly visits each is a reasonable expectation, with a conversion rate well above the article average.
First wave, ten cities
Selected on French consular and business presence, which is the closest available proxy for where French speakers with United States legal exposure actually are.
Second wave, if the first performs
Dallas, Austin, Seattle, Philadelphia, Charlotte, Nashville, Denver, San Diego, Phoenix and Detroit. Each of these already sits inside a state page or an adjacent market, so the incremental cost is low.
A word of caution: city pages built as templates with a name swapped get treated as thin duplicates and can drag the whole set down. Each page needs its own local substance, which is why we propose ten rather than fifty.
What the numbers should look like
Thirty six articles represent roughly 730 additional monthly visits at maturity. Ten city pages add perhaps 150 to 200 more, with better qualified traffic.
Articles published in month one will not perform in month two. What the next sixty days should show is a continuation of the current curve, roughly two to three hundred monthly visits by the end of the period, driven mostly by pages already published. This batch pays out from spring onward.
Backlog for wave three
- United States discovery aimed at a French company, and the deposition of a French executive
- Preserving documents once litigation is anticipated, and the consequences of destroying them
- Confidentiality of exchanges with counsel and protection of work prepared for litigation
- Interference by a third party with an existing contract
- Holding a director personally liable, and inheriting disputes when acquiring a United States business
- Unpaid commissions and the state statutes protecting sales representatives
- Recognition of a French judgment in the United States, and enforcement of a United States judgment
- Specific performance, punitive damages in contract cases, and the duty to limit loss
- Implied duty of good faith, termination for convenience, and contractually shortened limitation periods
- Implied warranties on goods, letters of credit, and when the international sales convention applies rather than the domestic code
- Forum non conveniens, sanctions for abusive filings, and fraud in the inducement of a contract
What we need from you
- Confirmation of the two waves, or a reordering if certain subjects are more useful commercially right now
- A view on the franchise cluster in particular, since it opens new ground
- Your read on the ten cities, and whether any should be swapped for markets where the firm is already active
- Any recurring client question worth adding, especially where you already have the material and it has simply never been written down
On our side, each article is researched against primary sources, drafted in French for a non specialist reader, structured as questions, and delivered ready for the site. Anything we cannot verify is left out rather than approximated.